The US oil and gas industry’s mix of measures balance cost control with long-term efficiency gains. Designed to tackle rising costs even before the oil price hit record lows, the actions contribute to the US’ favoured position as investment destination.

In the face of falling oil prices, confidence in the outlook for the oil and gas industry in 2015 has dropped to 33% in North America, a decrease of 60 percentage points in the last year, according to new research published today by DNV GL.

The low level of confidence in North America is also reflected in capital expenditure intentions; three months ago a quarter (25%) of respondents were planning to decrease capital expenditure (CAPEX) and this has now risen to more than half (51%). Nearly half (49%) of respondents expect headcount to decrease in their businesses compared with 11% in 2014.

The survey shows that cost management will be the top priority for nearly a quarter (24%) of respondents in 2015, but this is the lowest response for any region; the global average is 31%.

Peter Bjerager, divisional director: Americas for DNV GL – Oil & Gas, said: "When the US is now cited as the most favourable investment destination by 28% of respondents globally, followed by China and Norway, it indicates confidence in the mix of cost management measures being taken in the US.

"We asked senior oil and gas professionals what measures they would prioritise to impose stricter cost control and tougher decisions on CAPEX was preferred by more than half of respondents. Other preferred measures included improving workflow / processes, increasing pressure on the supply chain to reduce costs, and reducing exposure to costlier, riskier projects. Cuts in the workforce come in fifth place by nearly a quarter, closely followed by more standardisation of tools and processes, chosen by one in five of the respondents.

"Together with continued investments in R&D, these are measures that balance short-term cost control with longer-term efficiency gains."

DNV GL’s report, ‘A Balancing Act: The outlook for the oil and gas industry in 2015’, provides a timely assessment of industry confidence and priorities for the year ahead and is based on a global survey of more than 360 senior industry professionals and executives carried out during the week starting 19th January 2015. The report also includes 18 in-depth interviews with a range of experts, business leaders and analysts.

The research has been compared with a previous survey carried out from October to November 2014 to monitor shifting sentiment during a period of falling barrel prices as well as with DNV GL’s 2014 industry outlook report.

Other key findings include:

  • The top three barriers to growth in North America are low oil prices (76%), the weak global economy (33%) and the growing regulatory burden (22%).
  • The industry’s skills shortage, which was the largest barrier to growth for oil & gas professionals in North America last year, has fallen to shared ninth place (11%) with difficulties accessing finance / capital
  • North America respondents are more positive regarding the outlook for the sector in 2015 (33% vs 28% globally). The biggest drop in confidence globally is in Asia Pacific where 27% are confident about the outlook for 2015 compared to 89% in the 2014 outlook, bringing sentiment more in line now with other regions
  • Intentions to decrease headcount are similar in Europe, North America and Asia Pacific (between 46% and 49%)
  • Globally, a quarter (25%) of respondents plan to increase standardisation of tools and processes to impose stricter cost controls