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August 16, 2022

North America is seeing a hiring jump in offshore industry digital media roles

Some parts of the world are investing more heavily in digital media roles than others

By Data Journalism Team

North America extended its dominance for digital media hiring among offshore industry companies in the three months ending June.

The number of roles in North America made up 40.2% of total digital media jobs – up from 37.7% in the same quarter last year.

That was followed by Europe, which saw a 0.6 year-on-year percentage point change in digital media roles.

The figures are compiled by GlobalData, who track the number of new job postings from key companies in various sectors over time. Using textual analysis, these job advertisements are then classified thematically.

GlobalData's thematic approach to sector activity seeks to group key company information by topic to see which companies are best placed to weather the disruptions coming to their industries.

These key themes, which include digital media, are chosen to cover "any issue that keeps a CEO awake at night".

By tracking them across job advertisements it allows us to see which companies are leading the way on specific issues and which are dragging their heels - and importantly where the market is expanding and contracting.

Which countries are seeing the most growth for digital media job ads in the offshore industry?

The fastest growing country was Canada, which saw 10.6% of all digital media job adverts in the three months ending June 2021, increasing to 14% in the three months ending June this year.

That was followed by the United Kingdom (up 2.6 percentage points), the Philippines (0.7), and Czech Republic (0.4).

The top country for digital media roles in the offshore industry is the United States which saw 26.2% of all roles advertised in the three months ending June.

Which cities and locations are the biggest hubs for digital media workers in the offshore industry?

Some 6.5% of all offshore industry digital media roles were advertised in Calgary (Canada) in the three months ending June.

That was followed by Houston (United States) with 4.9%, Prague (Czech Republic) with 4.9%, and Bengaluru (India) with 3.3%.

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