Norwegian energy giant StatoilHydro today launched a new brand identity, shortening its name to Statoil, represented by a single star to symbolise its journey towards becoming a global player, the company said.
Statoil said in a statement that the move was to "make us stonger...it is important to create a distinct identity that conveys an interesting story.
“With our new identity we wish to convey what makes Statoil attractive, both as a partner and as an employer.
"We have learned to perform under extreme conditions, and we have a culture of taking on difficult tasks where the solutions are as yet unknown. We have pushed the boundaries before, and we’ll do it again," the statement said.
The new symbol for Statoil will be a pink star set against a black background, inspired by the starry skies of the north.
“It symbolises our highest aspirations: continued focus on the Norwegian continental shelf, international growth, and active and targeted work to develop effective new energy solutions," senior vice-president corporate communication Reidar Gjærum said.