North America extended its dominance for digital media hiring among offshore industry companies in the three months ending March.

The number of roles in North America made up 37.8% of total digital media jobs – up from 19.8% in the same quarter last year.

That was followed by Asia-Pacific, which saw a 14.5 year-on-year percentage point change in digital media roles.

The figures are compiled by GlobalData, which tracks the number of new job postings from key companies in various sectors over time. Using textual analysis, these job advertisements are then classified thematically.

GlobalData's thematic approach to sector activity seeks to group key company information by topic to see which companies are best placed to weather the disruptions coming to their industries. These key themes, which include digital media, are chosen to cover "any issue that keeps a CEO awake at night".

By tracking them across job advertisements it allows us to see which companies are leading the way on specific issues and which are dragging their heels – and importantly where the market is expanding and contracting.

Which countries are seeing the most growth for digital media job ads in the offshore industry?

The fastest growing country was China, which saw 3.6% of all digital media job adverts in the three months ending March 2021, increasing to 13.2% in the three months ending March this year.

That was followed by Canada (up 9.6 percentage points), the US (8.3), and India (4.6).

The top country for digital media roles in the offshore industry is the US, which saw 22.5% of all roles advertised in the three months ending March.

Which cities are the biggest hubs for digital media workers in the offshore industry?

Some 8% of all offshore industry digital media roles were advertised in Calgary (Canada) in the three months ending March.

That was followed by Houston (US) with 5.3%, Prague (Czech Republic) with 4.7%, and Bengaluru (India) with 3.4%.